Here’s a transcription of the whole list, for search engines’ sakes:
- When in doubt, let a manuscript go back.
- Always remember that the fastidious element in the Atlantic audience is its permanent and valuable core.
- Don’t over-edit. You will often estrange an author by too elaborate a revision, and furthermore, take away from the magazine the variety of style that keeps it fresh.
- Avoid mistakes of fact. If a paper is statistical, question the author closely.
- The Atlantic has always been recognized as belonging to the Liberal wing. Be liberal, but be radical only as a challenge to be answered.
- Be careful about expenses. Calculate the cost of each number. Remember that our margin is always narrow.
- A sound editor never has a three-months’ full supply in his cupboard. When you over-buy, you narrow your future choice.
- Follow the news. Remember that timeliness means being on time, not before the time.
- Interesting papers on conscience, personal religion, theory of living, are always precious. The Atlantic has three dimensions — breadth of interest, height of interest, depth of interest. Individual personal philosophy always adds to the depth.
- Keep all suggestions in the Black Book, so that they can be followed up.
- Humor is precious and correspondingly hard to find. Most humor that reaches us is merely jocularity, and it is well to be jocular only when really funny.
- Quick decisions — except in poetry. Collect groups of verse and make a selection after several readings.
Blogging it here so I can chew on it later.