The Korean wave or Korea fever[1] (a.k.a. Koreanophile) refers to the significantly increased popularity of South Korean culture around the world since the 21st century, especially among the Net Generation. It is also referred to as Hallyu (Hangul: 한류; Hanja: 韓流; RR: Hallyu), from the Korean pronunciation. The term was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of South Koreans and South Korean goods in China.[2]
via en.wikipedia.org
I did not know this. This is some scary crap.
416-905 on blogger 